All About Cruising

Branding & Creative Direction - Creative Strategy - Design - Production

All About Cruising needed to modernize its image and deepen its client-focused vision. Building on its legacy of curating unforgettable travel experiences, the new identity introduces a new, energetic logo and color palette that evoke both luxury and adventure. The sun & ocean symbol work to unify executions in all mediums. The website is designed for enhanced usability—streamlined navigation, immersive destination galleries, and responsive layout. New branded messaging emphasizes personalized service, positioning All About Cruising as both a trusted advisor and creative partner for travelers. This rebrand not only elevated the visual and digital presence but reaffirms the company’s commitment to delivering bespoke journeys with excellence and authenticity.

All About Cruising is a Travel industry leader creating meaningful travel experiences celebrating culture, community, and connection while empowering people to explore the world with confidence and joy.

 
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Brand Guidelines - Developed branding guidelines to ensure All About Cruising's new creative remains consistent and on brand ROLES: Creative Strategy, Brand development, Design, implementation

Brand Guidelines - Developed branding guidelines to ensure All About Cruising's new creative remains consistent and on brand ROLES: Creative Strategy, Brand development, Design, implementation

Brand Guidelines - Developed branding guidelines to ensure All About Cruising's new creative remains consistent and on brand ROLES: Creative Strategy, Brand development, Design, implementation

Brand Guidelines - Developed branding guidelines to ensure All About Cruising's new creative remains consistent and on brand ROLES: Creative Strategy, Brand development, Design, implementation

Identity - Developed new identity showcased over multiple outputs, including business papers & promotional items ROLES: Creative Strategy, Brand development, Design, implementation & production

Identity - Developed new identity showcased over multiple outputs, including business papers & promotional items ROLES: Creative Strategy, Brand development, Design, implementation & production

Website Design & build - Using new branding and identity, designed a modern responsive website for both desktop and mobile screens, featuring clean layouts, bold visuals, intuitive navigation, and clear call-to-actions. The minimal color palette and

Website Design & build - Using new branding and identity, designed a modern responsive website for both desktop and mobile screens, featuring clean layouts, bold visuals, intuitive navigation, and clear call-to-actions. The minimal color palette and crisp typography highlight a professional, user-friendly interface. ROLES: Creative Strategy, UX/UI design, visual design, copywriting, CMS friendly build and responsive layout development.

Instagram - Created instagram account and populated with social media ads to create launch excitement as well as a vehicle for All About Cruising to interact with clients and the public at large. ROLES: Creative Strategy, Design, Copy, template creat

Instagram - Created instagram account and populated with social media ads to create launch excitement as well as a vehicle for All About Cruising to interact with clients and the public at large. ROLES: Creative Strategy, Design, Copy, template creation

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